Keizai Koho Center organized a delegation of corporate representatives to visit Switzerland and Germany to study the most recent trends in the corporate communications of global European companies and how they use social networks in their communications strategies.

The delegation visited Edelman, Weber Shandwick, Nestle, BASF, AXA Investment Managers and IMD to discuss topics such as the changing business environment in the EU, usage of social media, crisis management, strategic communications and “thought leadership”. They also heard about the media situation in the EU at Frankfurter Allgemeine Zeitung and Yomiuri Shimbun’s Geneva bureau.