Keizai Koho Center invited Ms. Joanne Wong, Senior Managing Director, Head of North Asia, Strategic Communications FTI Consulting (Hong Kong), to speak on the above topic to KKC member corporations.

Ms. Wong first pointed out that geopolitical issues are becoming more and more serious for global companies, so it is necessary to always consider the impact on business activities and the appropriate response. In particular, regarding the communication, content and timing of messages, she explained that it is necessary to understand the situation of stakeholders in various positions and consider them individually. She also emphasized the importance of prompt and well-balanced communication, using the business and public responses to the Russia-Ukraine situation as examples.

The meeting was followed by a Q&A session.